My question is mainly why does brand logic tie in so heavily into athletics in universities, specifically why are crimes affiliated w sports programs not handeled in a timely fashion. My argument comes down to money. Schools pay tons of money to generate revenue, make profit, and make sports the face of their brands. Establishing and then continuously developing that brand is hard w/o sports. If you expose every crime whether petty or grand, sports would most likely be close to nothing for many schools.
On the contrary, what if taking on a situation too quickly backfires on your brand. For instance, though some may say that the duke lacrosse case lingered on for too long, the initial reaction was actually rather drastic. Suspending students, coach, and team, then the players ending up innocent may have tainted Duke's name unnecessarily.