My question is mainly why does brand logic tie in so heavily into athletics in universities, specifically why are crimes affiliated w sports programs not handeled in a timely fashion. My argument comes down to money. Schools pay tons of money to generate revenue, make profit, and make sports the face of their brands. Establishing and then continuously developing that brand is hard w/o sports. If you expose every crime whether petty or grand, sports would most likely be close to nothing for many schools.
On the contrary, what if taking on a situation too quickly backfires on your brand. For instance, though some may say that the duke lacrosse case lingered on for too long, the initial reaction was actually rather drastic. Suspending students, coach, and team, then the players ending up innocent may have tainted Duke's name unnecessarily.
Wednesday, April 29, 2015
Lit Review 5
Lynn Zinser + Fl. St Scandal
Zinser, Lynn. “Florida St. Penalized for Fraud.” New York Times, (1923 - Current file): 1 Mar 07 2009. Pro Quest. Web. 2 Mar 2015.
Lynn Zinser is a sports journalist/writer for The New York Times. Prior to doing so she graduated from Syracuse as a sports and news writing major and worked in the same position for The Star Ledger. That being the case her academics may not say much when it comes to the politics behind the NCAA however she is very knowledgeable in the field of media and has been exposed to many student athlete cases.
"Academic fraud is among the most egregious of N.C.A.A violations" (Zinser)
"there were warning signs that academic improperties had been taking place, but these warning signs were, for the most part, ignored" (Zinser)
"Florida State did an investigation in 2007 that promptedthe football team to suspend 23 players" (Zinser)
I believe she will help my research because she is not a coach she is not a researcher, but one who is heavily involved in the media. She sheds light on florida state's academic flaws which tainted their brand, by way of brand logic those involved attempted to keep confidential.
Lynn Zinser is a sports journalist/writer for The New York Times. Prior to doing so she graduated from Syracuse as a sports and news writing major and worked in the same position for The Star Ledger. That being the case her academics may not say much when it comes to the politics behind the NCAA however she is very knowledgeable in the field of media and has been exposed to many student athlete cases.
"Academic fraud is among the most egregious of N.C.A.A violations" (Zinser)
"there were warning signs that academic improperties had been taking place, but these warning signs were, for the most part, ignored" (Zinser)
"Florida State did an investigation in 2007 that promptedthe football team to suspend 23 players" (Zinser)
I believe she will help my research because she is not a coach she is not a researcher, but one who is heavily involved in the media. She sheds light on florida state's academic flaws which tainted their brand, by way of brand logic those involved attempted to keep confidential.
Tuesday, April 14, 2015
Interview, blog # 8
http://www.cbsnews.com/news/ex-duke-lacrosse-coach-on-rape-scandal-60-minutes/
The link above connects to an interview on 60 minutes by Armen Keteyian in 2015, nine years after the Duke Lacrosse case. He interviews Mike Pressler, then coach of Duke Lacrosse team, with inputs by Mike Nifong and Chris Kennedy.
The link above connects to an interview on 60 minutes by Armen Keteyian in 2015, nine years after the Duke Lacrosse case. He interviews Mike Pressler, then coach of Duke Lacrosse team, with inputs by Mike Nifong and Chris Kennedy.
Blog Post #7 My Case
The case that I'll be exploring is the case of Duke Lacrosse vs Crystal Mangum, which began in 2006 and reached a clear innocent/guilty verdict in 2007. The year long process was caused by an alleged hate crime by 3 white Duke lacrosse players accused of raping Crystal Mangum, a black escort/stripper who attended NC Central University. After long deliberation, harsh evidence, and falsely suspending coaches and the athletic program for the remainder of the 2006 season, the three lacrosse players were found innocent. This is a case of reverse racism, for lack of a better word. A lot of times throughout history, african-american athletes and students have been tried for allegedly raping caucasian females, however this twist adds another dynamic to the story. I am going to focus on this case because it dabbles in all of the ideas I'd like to touch on; Privatization, brand logic, student athletes + crimes, and most importantly, would the case have been handled so readily had the alleged suspects not been Duke lacrosse players?
College Athletics Expenses and Profits Blog #6
http://www.businessinsider.com/this-chart-may-change-your-mind-about-paying-college-athletes-sports-chart-of-the-day-2013-5
http://www.chicagotribune.com/sports/college/ct-colleges-student-fees-spt-0819-20140819-story.html#page=1
| Rank | School | Revenue | Expenses | Profit |
| 1 | University of Texas (Football) | $93,942,815 | $25,112,331 | $68,830,484 |
| 2 | Univ. of Georgia (Football) | $70,838,539 | $18,308,654 | $52,529,885 |
| 3 | Penn State Univ. (Football) | $70,208,584 | $19,780,939 | $50,427,645 |
| 4 | Univ. of Michigan (Football) | $63,189,417 | $18,328,233 | $44,861,184 |
| 5 | Univ. of Florida (Football) | $68,715,750 | $24,457,557 | $44,258,193 |
| 6 | Louisiana State Univ. (Football) | $68,819,806 | $25,566,520 | $43,253,286 |
| 7 | Univ. of Alabama (Football) | $71,884,525 | $31,118,134 | $40,766,391 |
| 8 | Univ. of Tennessee (Football) | $56,593,946 | $17,357,345 | $39,236,601 |
| 9 | Auburn Univ. (Football) | $66,162,720 | $27,911,713 | $38,251,007 |
| 10 | University of Oklahoma (Football) | $58,295,888 | $20,150,769 | $38,145,119 |
| 11 | Univ. of South Carolina (Football) | $58,266,159 | $22,794,211 | $35,471,948 |
| 12 | Notre Dame (Football) | $64,163,063 | $29,490,788 | $34,672,275 |
| 13 | University of Nebraska (Football) | $49,928,228 | $17,843,849 | $32,084,379 |
| 14 | Ohio State Univ. (Football) | $63,750,000 | $31,763,036 | $31,986,964 |
| 15 | Univ. of Iowa (Football) | $45,854,764 | $18,468,732 | $27,386,032 |
| 16 | Michigan State Univ. (Football) | $44,462,659 | $17,468,458 | $26,994,201 |
| 17 | Univ. of Arkansas (Football) | $48,524,244 | $22,005,104 | $26,519,140 |
| 18 | Texas A&M (Football) | $41,915,428 | $16,599,798 | $25,315,630 |
| 19 | Univ. of Kentucky (Football) | $31,890,572 | $13,905,724 | $17,984,848 |
| 20 | Oklahoma State (Football) | $32,787,498 | $15,479,410 | $17,308,088 |
| 21 | University of Louisville (Basketball) | $25,890,003 | $9,089,769 | $16,800,234 |
| 22 | Univ. of Wisconsin (Football) | $38,662,971 | $22,041,491 | $16,621,480 |
| 23 | Univ. of Mississippi (Football) | $28,409,774 | $11,920,510 | $16,489,264 |
| 24 | West Virginia University (Football) | $29,467,612 | $14,330,236 | $15,137,376 |
| 25 | Univ. of Minnesota (Football) | $32,322,688 | $17,433,699 | $14,888,989 |
| 26 | Virginia Tech (Football) | $31,155,870 | $16,302,767 | $14,853,103 |
| 27 | Univ of Washington (Football) | $33,919,639 | $19,207,560 | $14,712,079 |
| 28 | Clemson Univ. (Football) | $30,994,503 | $16,305,528 | $14,688,975 |
| 29 | Duke (Basketball) | $26,667,056 | $12,286,475 | $14,380,581 |
| 30 | Univ. of Illinois (Football) | $25,301,783 | $11,092,122 | $14,209,661 |
| 31 | North Carolina (Basketball) | $20,551,168 | $6,647,459 | $13,903,709 |
| 32 | University of Colorado (Football) | $26,233,929 | $12,558,503 | $13,675,426 |
| 33 | Univ of Arizona (Basketball) | $19,285,038 | $5,806,535 | $13,478,503 |
| 34 | Ohio St. (Basketball) | $16,190,723 | $4,554,908 | $11,635,815 |
| 35 | University of Missouri (Football) | $25,378,066 | $13,759,649 | $11,618,417 |
| 36 | North Carolina State (Football) | $22,018,738 | $10,408,938 | $11,609,800 |
| 37 | Arizona State (Football) | $29,587,236 | $17,977,987 | $11,609,249 |
| 38 | Texas Tech (Football) | $26,201,009 | $14,688,382 | $11,512,627 |
| 39 | Univ of Oregon (Football) | $29,505,906 | $18,071,012 | $11,434,894 |
| 40 | Univ of Arizona (Football) | $24,398,253 | $13,685,931 | $10,712,322 |
| 41 | Syracuse University (Basketball) | $18,309,470 | $8,086,376 | $10,223,094 |
| 42 | Wisconsin (Basketball) | $17,666,311 | $7,539,418 | $10,126,893 |
| 43 | Illinois (Basketball) | $14,413,222 | $4,980,589 | $9,432,633 |
| 44 | Georgia Tech (Football) | $24,870,064 | $15,519,206 | $9,350,858 |
| 45 | Indiana Univ. (Football) | $21,783,185 | $12,822,779 | $8,960,406 |
| 46 | Indiana (Basketball) | $16,570,158 | $7,653,945 | $8,916,213 |
| 47 | Univ. of Arkansas (Basketball) | $15,515,830 | $6,839,213 | $8,676,617 |
| 48 | Univ of Southern California (Football) | $29,080,117 | $20,820,468 | $8,259,649 |
| 49 | Minnesota (Basketball) | $13,733,316 | $5,692,149 | $8,041,167 |
| 50 | Michigan St. (Basketball) | $16,138,167 | $8,250,450 | $7,887,717 |
The margin of profit that institutions make off of athletic programs is outstanding. The University of Texas has always been the prime winner, with nearly 70 million dollars in profit in 2009. That being said, colleges will do anything to protect their breadwinners, those being their student athletes and their respective programs.
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